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Compression Technology Needed


Compression Technology Needed

Compression Technology Needed

The amount of available bandwidth is the only part of the broadcasting sector not growing. How is the latest in compression technology keeping revenues flowing and what lies ahead for broadcasters? The broadcasting industry needs more bandwidth to meet growing consumer demand for services. Until that becomes available, efficient use of existing bandwidth is becoming more and more critical. "Bandwidth is finite," says David Szelag, vice president of technical operations for Globecast America. "Content is becoming increasingly and readily available on so many different mediums: mobile, 3G, cellular, Wi-Fi, and WiMax. These are the areas that drive consumer convenience, and that's where we're going to see the greatest impact of compression. The better compression technologies we have, the better chance we have of succeeding. Compression also opens a lot of opportunities for new markets. The question is how far can we push that envelope and what can we get through the smallest pipe with no perceptible loss of quality?"