About Us

Established in 1977 in Swansea under the name Elite Aerials, our journey began with the simple yet essential service of ensuring quality TV reception to homes around the city.

Many years of innovation, dedication, and expansion have seen us evolve into the Elite Group, a complete solutions provider preserving the heritage of quality and reliability while embracing the diverse technological needs of modern Wales.

As we’ve grown, so have our services and our reach. Today, Elite Group offers an all-encompassing suite of services that ensure you’re connected, entertained, and secure.

From the days of rooftop aerials to the era of smart technology, we’ve expanded our expertise into four crucial domains:

  • Elite Aerial
  • Elite Fibre
  • Elite AV
  • Elite Communications

Our evolution reflects the changing needs of our customers as well as the ever-changing landscape of technology.

So whether you’re an individual seeking seamless connectivity, a family looking to revolutionise your home entertainment, a business aiming to enhance operational efficiency, or a social housing group committed to providing residents with reliable access to the digital world, we’re here for you.

We work in accordance with the Confederation of Aerial Industries [CAI] Code of Practice and in association with the BSI and DTI covering IRS system installations with multiple type dwellings on new build, refurbishment and upgrade for Sky+ HD reception service. The work is backed up with a maintenance package to suit the client’s needs.

We understand that every client is unique, having distinct needs and challenges. That’s why we’ve brought everything under one roof, to make it simpler and more efficient for you.

► Need cutting-edge fibre cabling for uninterrupted streaming? We’ve got you covered.

► Looking for a comprehensive AV setup for your new conference room or a cosy home cinema for family movie nights? Say no more.

From the bustling streets of Swansea and Cardiff to the serene landscapes of Pembrokeshire, Brecon and Gower, our footprint mirrors your own.

At Elite Group, we’re more than a service provider; we’re a part of your community. We carry forward a legacy of decades, driving innovation in the world of TV, Fibre, AV, and Communications, ready to meet the future together with you.

Welcome to Elite Group — where heritage meets innovation for a connected tomorrow.

Key dates/Timeline



1977

1977

Elite Aerials was formed by Alan Polverino and moved into their offices on Walter Road, Swansea.



1978-79

1978-79

Business expanded and moved to Skewen 1978 Elite Aerials joined CAI



1984

1984

Returned to Swansea to High St premises



1990

1990

Introduction of Sky analogue



1993

1993

Moved to premises on Mansel St Swansea. Late 90s Sky digital offering 1000+ channels service



2004

2004

Elite won the contract with OFCOM for the first analogue switch off Linked with Swansea College to expand digital aerial training in local area



2006

2006

Ferryside Carmarthenshire became first analogue switch-off. Elite was the first company to undertake this work and worked in conjunction with the Broadcasters and overseen by OFCOM on the project. It was a great success!



2009

2009

Moved to new bespoke premises at Forestfach Swansea complete with training academy Working in conjunction with Swansea College



2009 – 2010

2009 – 2010

Analogue switch off– in south and west Wales



2012

2012

Switchover completed in Wales



2013

2013

4G /LTE Transmission begins / Fibre Optic Cable System work introduced to new Home Development



2013-2014

2013-2014

Spectrum Retuning



2022

2022

Alan retired and the business was purchased by Ross Adams, a Swansea-born and bred businessman who worked closely with Alan and has decades of experience in the industry and the owner of Plexus FS.



2023

2023

Elite Aerials rebranded to Elite Group to reflect the diversity of services the business now offers.

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01792 585858
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